Analytics Around The World: February 2015

6 Things You Need To Know Before You Start A/B Testing

There are many things you should keep in mind before starting any A/B test. One of the most important things is to not make any assumptions. Still make a hypothesis or guesses on what you think will bring in the most conversions, but don’t automatically assume. Other factors to consider include making sure you allow adequate testing time and how to properly test multiple variables at once. Do you have any to add?

Uncovering New Optimization Ideas Through Google Analytics

Looking at your data in new ways can really show you new things about your site. This article shows a great way of increasing the conversions to your site with still using the data that you already have readily available in Google analytics. Find the full article on new optimization ideas on ClickZ.

Getting Started With eCommerce Personalization

Creative messaging, attention grabbing elements, and testing are just a few ways one can integrate personalization into a marketing strategy. Personalization is key nowadays when there is so much of a competitive market out there now.  Learn how you can keep guests on your site longer, get guests back to your site, and turn website visitors into converting customers.

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Meisha BochicchioAnalytics Around The World: February 2015
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