Around The World in Marketing Analytics

The Things I Look for in an Analyst

There are many things you must look for when hiring an analyst. You will want to not only make sure that they have good written/verbal communications skills, be detail oriented, but also be a story teller. They must be comfortable with the data and be able to present it well and able to argue if they have evidence in the data.

Go to the ClickZ blog to read about all 5 characteristics you should look for before hiring an analyst.

4 Google Analytics Improvements to Kick Off the Year

You have to make sure you are not just using the out of the box Google Analytics. You can create segments to fully get all of the information that you are looking to get out of your data.

There are so many websites out there that use Google Analytics, it is a free service. But you need to use it to its fullest capability.

Read the whole article on SiteTuners here.

The Year Ahead in Web Analytics

With it being a new year, and new tools being implemented every year, a web analyst can have a handful of things they hope to see released. What sort of tools would you like the see come out this year.

One analyst would like to see attribution, swing of tag management pendulum, and data layer standardization.

For the whole article from David Sprinkle, read it on the ClickZ website here.

4 Reasons Ready-Made Landing Pages Aren`t Actually Ready

Ready-made landing pages can be a great way to get your website up and going. But remember that it is just a template and should not be used exactly the way it came out of the box.

You need to make sure that the design, offer, copy and traffic all fit your needs and are going to speak to your customers.

Read the full story on the Crazy Egg.

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Cassey ReynosoAround The World in Marketing Analytics
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