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Friday Fuel: Robot Hotels, OTA Mishaps & J.D Power Hotel Survey

A hotel in Japan is working on phasing out human employees in favor of robots. Appropriately named “Weird Hotel”, the facility is run as part of an amusement park. “If you want to check in, push one” can be heard from one of the robot receptionists coaching a guest through the check-in process. Robot receptionists are programmed to speak different languages. The Japanese-speaking receptionist is humanoid while the English-speaking receptionist is a robot dinosaur. There are plans to add Korean and Chinese speaking robots as well. Automation goes way past check-in. There are bots that take your luggage to your room, ones that help you store valuables behind the counter, and even drones that deliver snacks and beverages. Is this innovation just a novelty, or could this type of automation become more and more prevalent in hotels throughout the world? It’s still too early to tell, but we’re excited to see how it works!

 

Source: AP


Japan Robot Hotel
Stackla Travel Infographic

Both hoteliers and travelers know how important user generated content is for trip planning and content marketing platform, Stackla, recently put together an infographic displaying just how important it really is. Their infographic shows some telling statistics:

  • 52% of travelers use social media to help determine where they will stay.
  • 76% of people say online reviews provide insider knowledge.
  • 97% of millenials post on social networks & share experiences while traveling.

There are plenty more interesting figures on their infographic which you can find here.

 

Source: Tnooz


For hoteliers who frequently host international guests, having a multi-lingual website is essential to accommodate those who may not speak the home country’s language. Though many hoteliers understand the need for it, translating a website can be an expensive and time-consuming process. Hotel News Now just released an article that shows some tips and tricks to managing multi-language hotel sites from creation to day-to-day maintenance. If your hotel gets a lot of foreign visitors or if you’re looking to attract more foreign visitors, check out these 8 tips.

Website Translation

Expedia

We’ve all heard the OTA claims about how they find the best deals and lowest prices, but travelers have been noticing that these OTAs are not living up to their statements. Ed Perkins of the Chicago Tribune posted a recent article where he was finding much better deals and rates by booking direct rather than using the big OTAs. His experience shows the OTAs were missing specials like senior & military discounts, discounted 2-night packages, and “free breakfast” packages. Travelers also need to pay attention to amenities like Free-WiFi which may only be given to guests who book online. Ed goes into great detail about why he has decided to book direct from now on. You can find his entire article here.


Next week will be the 3rd consecutive Travelers Mindset Conference hosted at the Google headquarters in New York City. This year’s hosts are HeBS Digital, Google and Hospitality Sales and Marketing Association International (HSMAI). At this event, hoteliers & marketers get together to share trends and strategies that make everything from marketing to operations much more effective. Examples of some of the sessions attendees will get to enjoy are “Tapping Into International Markets,” “Owning the 2015 Holiday Season,” “Next Generation Revenue Management” and much more. Click here to learn more about this event.


J.D. Power & Assoc.

For 19 years, J.D. Power has been releasing a North American Hotel Guest Satisfaction Survey and this, the 19th year, has seen all-time high satisfaction ratings. The study uses a 1,000 point scale and this was the first time it has surpassed the 800 point mark. The study takes into consideration reservation, check-in/out, rooms, food & beverage, services, facilities, and cost & fees. The study used over 62,000 submissions between June 2014 and May 2015. If you want to find out more about the study and its findings, check out this article from TravelPulse.


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Phil ForiskaFriday Fuel: Robot Hotels, OTA Mishaps & J.D Power Hotel Survey
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