Welcome to June’s edition of Analytics Around The World.
We have tons to talk about this month, including split testing trends, Google Analytics add-ons, revamped metrics for Adobe Analytics, and more! Check it out and let us know your thoughts in the comments below.
Summer Updates to Analysis Workspace
If you were excited about the Analysis Workspace added to the Adobe Analytics web UI back in March, then you have several reasons to be even more excited now! One of the most exciting things is that you can now resize and move your data tables/graphs and create more of a Dashboard feel layout. You will also be able to export your data tables on an ad-hoc basis. And, among many others, you are able to add one or more segments to an entire panel of data in the Freeform Analysis. There have been several bug fixes and additions to the Analysis Workspace. Go to Ben Gaines’ (@benjamingaines) Adobe Anlaytics blog to read all of the updates, along with links out to training videos on YouTube.com
Adobe Analytics: No Need to “Break Down” Thanks to Revamped Calculated Metrics
If you are not an Adobe Analytics power user or only use SiteCatalyst instead of Ad Hoc, some of the simplest requests can turn into a tedious nightmare. One of the many new things that came out with the most recent Adobe Analytics release is the capability to create metrics that only count within a certain segment. In the Web Analytics World article, they show how easy it is to now show visits (or any other metric) within a particular segment.
12 Add-Ons When Setting Up Google Analytics
Google Analytics is a great, free, tool to dive into your website stats and what visitors are doing on your site. However, not all features are automatically enabled. Nor does Google always gather your information as you would like it to in order to really understand your visitors and your conversion rate. For example, demographics is not automatically enabled/tracked. And if your website is also used by your employees, they will be driving up your visits while also decreasing your conversion rate. Read the whole ClickZ article on what 12 things to make sure you do first if you plan on using Google Analytics.
7 Things You Should Learn From The Customer Who Doesn’t Convert
KISSmetrics has a great article regarding the customers that do NOT convert and what to learn from them. It shows you the buying cycle, how more traffic does not mean good traffic, and the importance of testing. Rather than just being happy with your customers that are converting, dig into the people that are not converting, learn why, and become a better marketer by making changes and converting more people.
How To Setup Enhanced Ecommerce Impressions Using Scroll Tracking
InfoTrust has an article explaining how to receive more accurate product impressions and how to get it setup. It is a more accurate way of seeing exactly which of your products are being viewed on a page. For an example, if you have 100 products on a page, your data will currently state that all 100 products were viewed. But what if the visitor got to the page, and only scrolled half way down the page? The visitor only saw half of the products on that page, so follow this article to get more accurate data using scroll tracking.
5 Split Testing Tactics You Can`t Ignore
This articles explains 5 different areas you must focus on in order to increase conversions to your website; the headline, the image, copy below the fold, button copy and advanced split tests. The headline and image are definitely the most important. Did you know that using images of real people are known for increasing conversions? And having the person look in the direction of where your call to action buttons are will help increase conversions. Also, just like any test, always test your assumptions! “Your assumptions don’t matter. It only matters how well you test them.”
The Internet Marketing Stack: Analytics
This is a great article for anyone that is looking for answers on where to start with analytics on their website. There is no reason why you should not be tracking and finding out just how your website is doing. It is free and extremely important. You must decide what your website goals are and how to increase those goals. Read the entire Portent article to learn what you need to know, the tools, what to measure, and how to adjust.